It is midnight and I am sitting on my back deck looking out over the lake. The water is so still and the night is very quiet. All I hear are frogs and crickets. No stereo with the psychedelic mid 60s music floating threw the air along with the smell of incense. No cold ones. Not tonight. That was LAST night after I got home from Saturdays event.
Anyway, tonight I am working up a little advertising sheet that is for the event facility that my Friday night wedding took place in. The guy that owns the place says he does over 200 events a year there and does NO advertising. Now many of these events are lunches for local civic groups and garden clubs and such. But you never know who will pick up a card with your name on it. I had one lady spend over 33,000.00 (Yes that's thousand) dollars with me over a period of 2 months all because another lady that she did not know was sitting next to her in a restaurant and snooping in on her cell phone conversation hearing that she was planning her daughters wedding and gave her my card. You photographers listen up. The advertising card that I just made is in 8x10 size and fits in a brides wedding planner book just perfect. Print up 100 of these and give them free of charge to the event facility. You put your name and web address on the card ABOVE where the name and contact info for the event facility goes. Why does you name go on top ? Because some of these event planners, especially the ones that hiss when they speak will trim off the bottom of the card where your name is so that the free 8x10s that you just gave them will only show off the photographs of the event facility and no one will know that you made all the photographs. Then the event director can recommend another photographer that gives them a kickback while still using your free advertising 8x10 to show off their facility. Sounds bad but it has happened to me several times.
The peace and quiet was just shattered by the most hideous noise. It was either two bobcats trying to kill each other or just getting it on REAL GOOD or space aliens have landed in the water off my point and that was their mating call. Either way, I think it is time to go inside. The skeeters are starting to eat me up. See the photo of the advertising card. The event facility info will be added when I remember the name of the place.
Anyway, tonight I am working up a little advertising sheet that is for the event facility that my Friday night wedding took place in. The guy that owns the place says he does over 200 events a year there and does NO advertising. Now many of these events are lunches for local civic groups and garden clubs and such. But you never know who will pick up a card with your name on it. I had one lady spend over 33,000.00 (Yes that's thousand) dollars with me over a period of 2 months all because another lady that she did not know was sitting next to her in a restaurant and snooping in on her cell phone conversation hearing that she was planning her daughters wedding and gave her my card. You photographers listen up. The advertising card that I just made is in 8x10 size and fits in a brides wedding planner book just perfect. Print up 100 of these and give them free of charge to the event facility. You put your name and web address on the card ABOVE where the name and contact info for the event facility goes. Why does you name go on top ? Because some of these event planners, especially the ones that hiss when they speak will trim off the bottom of the card where your name is so that the free 8x10s that you just gave them will only show off the photographs of the event facility and no one will know that you made all the photographs. Then the event director can recommend another photographer that gives them a kickback while still using your free advertising 8x10 to show off their facility. Sounds bad but it has happened to me several times.
The peace and quiet was just shattered by the most hideous noise. It was either two bobcats trying to kill each other or just getting it on REAL GOOD or space aliens have landed in the water off my point and that was their mating call. Either way, I think it is time to go inside. The skeeters are starting to eat me up. See the photo of the advertising card. The event facility info will be added when I remember the name of the place.
One more thing. Hello to who ever is in Venice , California and has spent over two hours in the last 5 days looking at all the back pages on my freaky little blog here. Do you like what you see or are you plotting to kill me like my old paranoid neighbor used to say about blog readers ? Just wondering. Please California, post something or just send me an e mail at scott@scottevans.com
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1 comment:
Great advice, Scott. I just made my first 8x10 promo page and am excited to give it to them. Reading your post confirms that it was good timing. Great suggestions about placement of my name, too. Thanks!
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